The building of customer relationships isn’t something closely associated with the manufacturing industry. In fact, customer relationships are more thought to be the focus of hospitality and retail businesses than manufacturing companies.
However, customer relationships should be a primary focus of manufacturing businesses of all types. This is because the quality of customer relationships relates strongly with revenue, for a variety of reasons.
1. Customers Care About Service
While the product a business produces is the cornerstone of their business, consumers care as much about service as they do about the quality of the product. This is particularly true of the Baby Boomer generation, which places value on good experiences. Therefore, if the quality of the product is good but the quality of service poor, customers are less likely to return to the business who sold that product.
By focusing on building customer relationships, then, manufacturing businesses can do more to ensure that their service quality meets customer expectations.
2. Good Customer Relationships Improve Employee Relationships
By focusing on customer relationships, businesses effectively give their employees a leg up on their customer base. Rather than going in blind, employees benefit from a solid rapport built between the customer and the business. These relationships are important for employee satisfaction, which in turn results in better customer service and improved customer relationships.
3. Customer Relationships Build on Themselves
By developing a good customer service relationship with one client, your business gains access to that client’s inner circle. The more rapport your business builds with that customer, the more likely they are to refer your services to their friends. In this way, your business effectively compounds your potential profits with a single customer relationship and initiates the foundations of new customer relationships.
4. One Lost Customer Kills Future Connections
Just like building a single customer relationship can bring infinite benefits, losing a single customer can result in compounded catastrophe. One client with one bad experience might not tell their peers, but the same client with a bad relationship and repeated bad experiences will certainly tell others about their issues. By losing that single customer, not only does a company lose access to their peers, but they also lose their reputation, which can affect how well their products do through third-party outlets and retailers. The result can be millions of dollars in lost sales.
Repair Services for Industry
Your customer relationships need regular maintenance and care to keep them strong, and so does your business’ industrial equipment. Keep workflows running smoothly with a quality repair service so your business can get products to customers who need them. With Global Electronic Services, your business benefits from Surplus, Complete Repair and Maintenance on all types of Industrial Electronics, Servo Motors, AC and DC Motors, Hydraulics and Pneumatics. Please subscribe to our YouTube page and Like Us on Facebook! Be sure to visit us online at www.gesrepair.com or call us at 1-877-249-1701 to learn more about our services.